The pandemic has shined a light on Product Development and Sourcing operations, and what has been exposed should be frustrating and concerning to leaders. Early on, teams were able to manage through by availing themselves of tools and methods that they were accustomed to using during overseas trips and anticipated shutdowns for holidays. However, as modified working conditions persisted for months, the negative effect of lack of process innovation in PD and Sourcing reared its head.

Now, as we look to rebound from the economic disruption, with leaner teams and fewer resources, operational effectiveness is no longer a luxury, but a requirement.  The fourth generation of Product Development is upon us.

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